Anime Market outlook

In 2021, the global Anime market was valued at 24.8 billion. When assessing the market today, it shows an expected growth of 9.7% from $26.89 to $56.39 billion between 2022 and 2030.

Currently, the biggest growth driver preference is the worldwide adaption of Anime content through internet distribution and application games. Additionally, the main driver of segment growth is merchandise, followed by Internet Distribution. Anime Merchandise accounts for a 29% share of the total market which is largely due to the high demand and easy access for consumers through online and offline channels.

Furthermore, the Internet Distribution segment is reported to drive segment growth overseas through sales of Anime content via application games and Internet Distribution. Japan is the driving force with a market share of 43% but Middle Eastern Africa (MEA) is forecasted to grow the fastest year-over-year due to the rising demand of the region.

Market participants who focus on content creation have begun to adopt advanced technologies such as 3D, Blockchain, machine learning and VR to offer an immersive experience to audiences and gain a competitive edge.

(Anime market size, share & growth report, 2022-2030, 2022).